Speakers


KEYNOTE SPEAKERS

Kelly Grogan

CRUMBS Founder & CEO
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Kelly Grogan is a highly successful executive in the hospitality industry with extensive experience and achievements in driving revenue growth in both B2B and B2C settings. With a keen understanding of market dynamics and consumer preferences, she has consistently devised and executed innovative sales strategies that have propelled her employers and clients to new heights of success. Her tenure in the restaurant space has been marked by a series of notable accomplishments. Through strategic partnerships, targeted marketing initiatives, and an ability to build from the ground up, Kelly has grown both new and established departments to achieve significant incremental revenue growth. By leveraging her expertise in identifying and capitalizing on emerging trends, as well as her ability to work cross-functionally across all departments, she has seen great success at both the corporate and local store levels.

Christian Hilty

DeliverThat VP of Partnerships
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Christian Hilty is the Vice President of Partnerships at DeliverThat, the leading catering delivery and setup provider for restaurants and national brands. Since joining DeliverThat in 2017 as a driver, Christian has played a key role in scaling the company from 40 to 120+ markets across the U.S. and Canada. As former VP of Operations, he led initiatives in logistics, recruiting, and market expansion - including the launch of a virtual driver onboarding model that helped DeliverThat achieve serviceability in all 50 states.
PRESENTERS

Michael Attias

CaterZen President/CEO/Founder
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Michael Attias began his career in the restaurant business at the age of 16, starting as a dishwasher and working his way up the ladder. Fresh out of college, he launched one of the first Corky's BBQ franchises just outside of Nashville, Tennessee. Faced with the challenge of building restaurant and catering sales, Michael discovered direct marketing. His mastery of direct marketing led him to build a three-million-dollar-a-year operation out of a 104-seat restaurant, with catering sales exceeding a million dollars a year. As a result of these accomplishments, Michael began speaking, consulting, and providing educational tools to help restaurant owners, caterers, contract foodservice operators, and grocery stores increase their catering sales.

Brian Bailey

Old Carolina Barbecue Co. Founder & CEO
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Brian Bailey is the Founder and CEO of Old Carolina Barbecue Company, an award-winning fast-casual BBQ chain with eight locations across Ohio and Pennsylvania, including both corporate-owned and franchise-operated restaurants. Since launching the concept in 2003, Brian has grown Old Carolina into one of the most respected barbecue brands in the country, earning more than 150 competition awards along the way. Under Brian’s leadership, the brand has become a leader in off-premises dining, with catering accounting for nearly 40% of total revenue. Old Carolina offers robust catering solutions including pickup, delivery and full-service formats, serving everything from office lunches to nearly 200 staffed weddings each year. Brian is passionate about helping other restaurant operators build scalable, high-performing catering programs. He frequently shares proven strategies for operational efficiency, off-premises growth and maximizing catering revenue in fast-casual concepts.

Allen Beck

Costa Vida Fresh Mexican Grill Director of Off-Premise & Catering
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Allen Beck is an experienced Operations Manager with a demonstrated history of working in the restaurant industry. He's skilled in Microsoft platforms, Sales, Communication, and Team Building. Allen oversees all Off-Premise Sales, operations, and technology including contracts and relationships with our 3rd party DSPs, Catering, and Online ordering platforms along with overseeing the MarTech stack and development. He is the winner of the 2024 Operator of the Year Award, presented by Food on Demand.

Matt Benzel

DeliverThat Chief Technology Officer
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Matthew Benzel is the Chief Technology Officer at DeliverThat, the leading provider in restaurant catering delivery and setup solutions. With over 12 years of experience in the restaurant technology field, Matthew has driven innovation across direct ordering, menu management, catering, and delivery technologies. His breadth of experience gives Matthew a unique perspective on the technology landscape that faces the restaurant community.

Cherryh Cansler

Networld Media Group VP of Events & Publisher of FastCasual.com
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Cherryh Cansler is VP of Events for Networld Media Group and publisher of FastCasual.com. She has been covering the restaurant industry since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine, among many others.

Erle Dardick

The Off Premises Growth Academy Senior Partner
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Erle Dardick is an entrepreneur, author, restaurant veteran, and off premises thought leader for the Global Foodservice Industry. Erle’s mission is to help foodservice operators create successful off premises revenue channels. An expert in turning around struggling businesses, Erle's journey into catering began with acquiring a small Vancouver deli and developing it into a flourishing off premises operation. In a small office above that deli, Erle created MONKEY, The #1 Cloud Platform for takeout, delivery & catering. Through his vision of The Catering Institute, MonkeyMedia Software, and Off Premises Insights, Erle became a leader in a rapidly developing space.

Jerome Dees Jr.

Tacolicious Vice President of Sales
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Jerome Dees Jr. is an award-winning sales leader with nearly 20 years of experience in the restaurant and CPG industries. Recipient of the National Restaurant Association’s Advanced Leadership Award in 2024 and named among the Most Influential Restaurant Executives in 2021 and 2022, Jerome has driven growth at brands like Bagel Brands, Le Boulanger, Wise Sons, and Tacolicious. Passionate about empowering others, Jerome mentors aspiring entrepreneurs and has sold millions of bagels and tacos while fostering community impact through leadership and education.

Molly Flick

Southern Rock Restaurants/McAlister’s Deli Director of Catering
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Molly Flick is the Director of Catering for Southern Rock Restaurants focus on McAlister’s Deli. She began her tenure at McAlister’s Deli in 2006, overseeing catering operations for 5 locations. By 2022, Molly had expanded her purview to 10 delis, achieving $3 million in catering sales. In 2023, she accepted a new challenge to enhance catering sales across 27 locations. Her success led to a promotion in 2024 to Director of Catering for all Southern Rock Restaurants, encompassing 160 locations. Under her leadership, the catering department has grown to include 6 team members and continues to drive sales growth.

Chris Heffernan

dlivrd CEO
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Chris Heffernan is the CEO of dlivrd, a nationwide, white-label last-mile delivery company specializing in catering fulfillment. Under his leadership, dlivrd has expanded into 170+ markets across the U.S. and Canada, delivering high-touch experiences that help restaurants grow their off-premise revenue. With deep roots in logistics and hospitality, Chris is known for turning delivery into a strategic advantage.

Amanda Kahalehoe

Vicious Biscuit Chief Operating Officer
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After service in the U.S. Marine Corps, Amanda Kahalehoe integrated the values of adaptability and determination into her professional journey. From Long Island, NY, she melds her disciplined nature with exceptional communication skills and sharp critical thinking. Amanda's career embarked on its trajectory at a New York security firm, where she rose from the position of a data communication specialist to Chief Operating Officer of Business Operations. Throughout her profession, Amanda consistently led the charge in pioneering innovation across sales, operations, accounting, HR, and IT domains. Following her relocation to Charleston, she collaborated with George McLaughlin, becoming a pivotal member of the Vicious Biscuit team and contributing to its growth through the implementation of innovative strategies and practices.

Donna Magen

Levain Bakery Senior Manager, Specialty Channels
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Mayank Mehta

BeHeard CEO
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Mayank Mehta is a 4x founder with exits to companies including Yahoo and Gartner. He's currently building BeHeard, an AI-native platform focused on helping restaurants treat every customer interaction as though their CEO was having a one-on-one conversation with them. Through BeHeard's technology, companies like Dig, Gregory's Coffee, and dozens of other brands are decreasing support costs, increasing positive Google reviews, and gaining actionable insights into how to keep customers coming back time and again.

Brittany Mercer

Cowboy Chicken Director of Marketing
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Brittany Mercer is a results-driven marketing executive with over 16 years of experience leading high-impact strategies across the restaurant industry. She specializes in local store marketing, off-premise growth, and brand development that drives both top-line sales and long-term brand equity. With a background rooted in operations and catering sales, Brittany brings a deep understanding of what matters most to restaurant operators: practical, actionable marketing that moves the needle. Known for blending creative storytelling with data-informed decisions, she’s passionate about building loyal guest relationships, supporting field teams, and creating marketing programs that feel as authentic as they are effective.

Claudie Newman

Founders Table Director of Catering Sales
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Claudie Newman is a hospitality leader with more than 20 years of experience in food and beverage, event sales, private dining and catering. Her career has taken her from South Africa to Las Vegas, and San Francisco and Washington, DC, where she has focused on driving growth and innovation for multiple nationally recognized restaurant brands. Claudie currently leads catering sales for New York Based Founders-Table, the company behind: Chopt Creative Salad Co. and Dos Toros Taqueria. Claudie is focused on strengthening brand reputation and sales to deliver a best-in-class catering product that continues to expand in step with her company's rapid growth.

Alexis Ortiz

NAYA Senior Catering Manager
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Alexis Ortiz is a hospitality leader with nearly a decade of experience in premium catering, regional operations, and high-volume off-premise programs. As the Senior Catering Manager at Naya, she oversees strategic growth and marketing across multi-unit markets, leading innovations like pop-up activations and tech-forward solutions that elevate the guest experience. Known for blending operational excellence with hospitality-driven leadership, Alexis is passionate about making catering feel personal at scale—and empowering teams to deliver unforgettable guest experiences.

Andi Ott

Dog Haus Multi-Unit Franchise Operator
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Andi Ott is the owner of four Dog Haus Biergarten locations across Arizona and the founder of The Next Chapter, a senior home care agency rooted in compassionate, high-integrity service. With a background in healthcare and hospitality, she brings a systems-minded, people-first approach to business. Under her leadership, Dog Haus has grown its catering program into a key revenue driver—powered by structured fulfillment, strong community partnerships, and scalable execution across multiple stores. Whether building systems that run without her in the kitchen or turning catering into a brand-building tool, Andi is passionate about helping operators grow with intention, consistency, and heart.

Chintan Patel

Meals Now CEO
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Max Richey

Teriyaki Madness Owner/Operator
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Max Richey brings over 30 years of global leadership and sales experience across the energy, engineering, and food service industries. A former VP and executive at M-I SWACO and SLB, Max led international operations and top-performing sales teams across Asia and the U.S. Today, he owns and operates two thriving Teriyaki Madness franchises in Texas, where he combines his strengths in business development, operations, and team leadership. Max has also built a growing catering business, specializing in delivering high-quality, large-scale meals for corporate events, schools, and community functions - turning great food into a powerful sales channel.

Jessica Serrano

Bagel Brands Chief Marketing Officer
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Jessica Serrano, Chief Marketing Officer, joined Bagel Brands in August 2025 and leads the brand, digital, and guest experience strategy across all bagel concepts. She is responsible for driving brand relevance, innovation, and growth through integrated marketing efforts that connect with guests across all channels. Jessica brings over 18 years of experience in food and beverage marketing, brand strategy, and digital transformation. Prior to joining Bagel Brands, she served as Chief Marketing Officer of Dig Inn and held marketing and sales roles at Taco Bell, Burger King, Dole, and Kraft Foods. She is known for building culturally resonant brands, launching breakthrough campaigns, and leading high-performing teams in fast-paced, consumer-driven environments. She holds both a MBA and a BS from the University of Southern California.

Courtney Smith

MONKEYMedia Software Senior Catering Software Partnership Manager
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Courtney joined Monkey Media in March of 2024 with a passion to help brands utilize the Monkey Media software to the best of their capabilities while also partnering to influence first party sales building. Courtney brings over 25 years of food and beverage operations, off premise implementation, catering sales program creation, training and strategy development experience. Courtney has held positions as Vice President of Sales for Newk’s Eatery, Director of Catering & Banquet Sales for Firebird Restaurant Group which included 6 brands. Director of Off Premise Sales for la Madeleine, a total of 11 years with Corner Bakery Café including several roles and Operations Management with Hillstone Restaurant Group.

Brian Strayer

Rubios Director of Catering
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Darrin Winning

MONKEYMedia Software Chief Operating Officer
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Darrin is the Chief Operating Officer at MonkeyMedia Software, where he leads a team of dedicated professionals to deliver high-quality SaaS products and services to partners in the restaurant and catering industry. With over 25 years of management experience in both the restaurant and tech sectors, Darrin excels in managing complex projects, integrating technical solutions, and providing exceptional customer service and support. Darrin is passionate about meeting client needs and ensuring their satisfaction with MonkeyMedia's products and services. He enjoys collaborating with colleagues and partners to create innovative solutions that drive the company's growth and success. Also, don't forget to ask Darrin about scuba diving!

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