Pipeline on Autopilot: Sales + Local Partnerships That Produce Orders


Stop waiting for catering orders and start generating them. This session shows how top brands blend outbound prospecting with local store marketing partnerships (hospitals, schools, apartments, dealerships, business parks, planners) into one repeatable demand engine. You’ll get proven outreach plays, compelling offers, and follow-up cadences that turn relationships into meetings → orders → reorders.

Presenters
Kathryn Fechner
Head of Catering
Guzman Y Gomez
Max Wills
Catering Business Lead
Starbird
Max Wills is a results-driven catering and growth leader at Starbird, where he has significantly expanded the brand’s catering business since joining in late 2022. He has driven over 50% year-over-year growth in catering sales and is currently pacing at +46% growth in 2026. Max oversees catering operations across 19 locations and manages a network of 14 third-party delivery partners to scale reach and efficiency. He has played a key role in building high-impact partnerships, including establishing and managing Starbird’s relationship with Kaiser Permanente across the Bay Area. Max also leads CRM and marketing innovation, implementing automated strategies in Omnirev that generated more than $37K in incremental catering revenue within six months, and directing email marketing campaigns to a database of over 400,000 loyalty members. His work blends operational excellence with strategic marketing to fuel sustained growth and brand visibility.
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