The Technology You Need to Scale Catering Sales


The right tech can make or break a catering program.

This session will highlight:

  • What restaurant brands need in a first-party ordering system
  • How to track customer data & leverage insights for better outreach
  • Best practices for integrating catering with POS & delivery management
  • How AI & automation can support catering operations
Presenter
Erle Dardick
Senior Partner
The Off Premises Growth Academy
Erle Dardick is an entrepreneur, author, restaurant veteran, and off premises thought leader for the Global Foodservice Industry. Erle’s mission is to help foodservice operators create successful off premises revenue channels. An expert in turning around struggling businesses, Erle's journey into catering began with acquiring a small Vancouver deli and developing it into a flourishing off premises operation. In a small office above that deli, Erle created MONKEY, The #1 Cloud Platform for takeout, delivery & catering. Through his vision of The Catering Institute, MonkeyMedia Software, and Off Premises Insights, Erle became a leader in a rapidly developing space.
Moderator
Darrin Winning
Chief Operating Officer
MONKEYMedia Software
Darrin is the Chief Operating Officer at MonkeyMedia Software, where he leads a team of dedicated professionals to deliver high-quality SaaS products and services to partners in the restaurant and catering industry. With over 25 years of management experience in both the restaurant and tech sectors, Darrin excels in managing complex projects, integrating technical solutions, and providing exceptional customer service and support. Darrin is passionate about meeting client needs and ensuring their satisfaction with MonkeyMedia's products and services. He enjoys collaborating with colleagues and partners to create innovative solutions that drive the company's growth and success. Also, don't forget to ask Darrin about scuba diving!
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