The Complete Catering Journey: Technology, Delivery Models & Profitability


Catering is one of the most profitable channels in foodservice—but only when the order journey is designed for consistency and clarity. From the first click to final drop-off, every stage of the process introduces both opportunities and risks.

In this session, leading restaurant operators and technology experts will share how they’ve built profitable catering programs by rethinking the catering journey from end to end. This panel will surface lived experiences, trade-offs, and lessons learned from the field.

Key Themes We’ll Explore:

  • The Complete Catering Journey – How a modern tech stack supports every step, from order to guest experience, and where profitability is won or lost.
  • Choice & Control in Delivery Models – The trade-offs between marketplace, first-party, and hybrid approaches, and how technology helps operators maintain control.
  • Integration & Visibility – Why connected systems and real-time tracking create clarity for operators and confidence for customers, directly impacting profit.
  • Designing a Repeatable Tech Journey – Lessons learned and practical steps to build scalable, repeatable catering delivery that drives long-term growth.

Why Attend:

You’ll walk away with practical operator-tested strategies for turning catering delivery into a repeatable, profitable business model—supported by technology, but rooted in the customer experience.

Presenters
Matt Benzel
Chief Technology Officer
DeliverThat
Matthew Benzel is the Chief Technology Officer at DeliverThat, the leading provider in restaurant catering delivery and setup solutions. With over 12 years of experience in the restaurant technology field, Matthew has driven innovation across direct ordering, menu management, catering, and delivery technologies. His breadth of experience gives Matthew a unique perspective on the technology landscape that faces the restaurant community.
Bobbie Deverall
Catering Sales Director
4 Rivers Smokehouse
Bobbie Deverall is an experienced sales and marketing leader with over 16 years in the restaurant industry, specializing in catering growth and strategy. She is the Catering Sales Director at 4 Rivers Smokehouse, where she leads the sales team and drives companywide growth through innovative programs, processes, and operational efficiencies. Her career includes leadership roles at Tijuana Flats, Pollo Tropical, Tony Roma’s, and Sonny’s BBQ, where she developed and scaled catering programs, partnered with executives, and built high-performing teams. With a strong background in communications and a passion for hospitality, Bobbie brings a proven track record of increasing sales and creating impactful strategies that deliver results.
Gracie Prasanson
Vice President of Sales
Jason's Deli
Gracie Prasanson is the VP of Sales for Jason's Deli where she has served for the last 26 years developing and expanding off premises channels for the brand. Gracie has over 40 years of experience in sales management, operations, and off premises. She has worked for other large national chains such as Denny's, Cracker Barrel and IHOP. Gracie achieved Ranger level in Salesforce Trailhead in 2022.
Ashley Reed
Director of Digital & Off-Premise Sales
Taco Cabana
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