Mastering Catering Operations: The Key to Seamless Execution & Repeat Business


Scaling catering requires flawless execution—without it, even the best sales and marketing strategies won’t work.

This session will dive into:

  • Best practices for order fulfillment & accuracy
  • Delivery logistics that won’t slow you down
  • Packaging and presentation strategies that impress clients
  • How to set up catering-friendly kitchen workflows
Presenters
Allen Beck
Director of Off-Premise & Catering
Costa Vida Fresh Mexican Grill
Allen Beck is an experienced Operations Manager with a demonstrated history of working in the restaurant industry. He's skilled in Microsoft platforms, Sales, Communication, and Team Building. Allen oversees all Off-Premise Sales, operations, and technology including contracts and relationships with our 3rd party DSPs, Catering, and Online ordering platforms along with overseeing the MarTech stack and development. He is the winner of the 2024 Operator of the Year Award, presented by Food on Demand.
Jerome Dees Jr.
Vice President of Sales
Tacolicious
Jerome Dees Jr. is an award-winning sales leader with nearly 20 years of experience in the restaurant and CPG industries. Recipient of the National Restaurant Association’s Advanced Leadership Award in 2024 and named among the Most Influential Restaurant Executives in 2021 and 2022, Jerome has driven growth at brands like Bagel Brands, Le Boulanger, Wise Sons, and Tacolicious. Passionate about empowering others, Jerome mentors aspiring entrepreneurs and has sold millions of bagels and tacos while fostering community impact through leadership and education.
Chris Heffernan
CEO
dlivrd
Chris Heffernan is the CEO of dlivrd, a nationwide, white-label last-mile delivery company specializing in catering fulfillment. Under his leadership, dlivrd has expanded into 170+ markets across the U.S. and Canada, delivering high-touch experiences that help restaurants grow their off-premise revenue. With deep roots in logistics and hospitality, Chris is known for turning delivery into a strategic advantage.
Jessica Serrano
Chief Marketing Officer
Bagel Brands
Jessica Serrano, Chief Marketing Officer, joined Bagel Brands in August 2025 and leads the brand, digital, and guest experience strategy across all bagel concepts. She is responsible for driving brand relevance, innovation, and growth through integrated marketing efforts that connect with guests across all channels. Jessica brings over 18 years of experience in food and beverage marketing, brand strategy, and digital transformation. Prior to joining Bagel Brands, she served as Chief Marketing Officer of Dig Inn and held marketing and sales roles at Taco Bell, Burger King, Dole, and Kraft Foods. She is known for building culturally resonant brands, launching breakthrough campaigns, and leading high-performing teams in fast-paced, consumer-driven environments. She holds both a MBA and a BS from the University of Southern California.
Presented by
View Full Agenda