From Order Taker to Rainmaker: Building a Catering Sales Machine

The biggest difference between a $250,000 catering program and a $5 million one isn't better food—it's better sales. Too many restaurants wait for the phone to ring instead of creating demand.

In this fast-paced session, you'll learn a practical framework for building a proactive catering sales strategy, from identifying your best prospects and creating a local outreach plan to empowering restaurant managers and measuring success.

Then attendees will break into small groups to build a 90-day sales plan for their own brands. Together, they'll identify target customers, brainstorm community partnerships, share what's working in their markets and leave with new ideas they can implement immediately.