Managing 3PD Marketplaces & How to Maximize Them


In a landscape where third-party delivery (3PD) platforms are critical to revenue but often misunderstood, this session will equip you with the strategies to take control. Learn how to position your catering menus for visibility, optimize platform algorithms, and drive high-margin transactions that work for your business. From promotions and photography to pricing and operations, we’ll break down the tactics used by top-performing brands to turn marketplaces into meaningful growth engines.

Key Takeaways:

  • Platform-specific tips to improve visibility and conversion
  • Understanding the ranking algorithm and leveraging it to your advantage
  • How to use LTOs, bundles, and images to increase order size
  • Navigating platform fees, menus, and operations for catering-scale fulfillment
  • The roadmap to owning your data while building a 3PD strategy that scales
Presenters
Amanda Kahalehoe
Chief Operating Officer
Vicious Biscuit
After service in the U.S. Marine Corps, Amanda Kahalehoe integrated the values of adaptability and determination into her professional journey. From Long Island, NY, she melds her disciplined nature with exceptional communication skills and sharp critical thinking. Amanda's career embarked on its trajectory at a New York security firm, where she rose from the position of a data communication specialist to Chief Operating Officer of Business Operations. Throughout her profession, Amanda consistently led the charge in pioneering innovation across sales, operations, accounting, HR, and IT domains. Following her relocation to Charleston, she collaborated with George McLaughlin, becoming a pivotal member of the Vicious Biscuit team and contributing to its growth through the implementation of innovative strategies and practices.
Travis Laha
Director of Catering Operations
Taziki’s Mediterranean Cafe
Travis Laha began his journey with Taziki’s over a decade ago as a one-day-a-week catering driver and worked his way up through sales roles focused on catering. Today, he serves as Director of Catering Operations, leading the brand’s catering vision and execution across more than 100 locations and growing across the United States. Over the years, he has built and managed a fully remote internal catering call center team, streamlined guest experiences, and spearheaded the launch of CaterZen for Taziki’s. Travis is passionate about hospitality, innovation, and building scalable systems that strengthen operations, empower teams, and create lasting client relationships.
Claudie Newman
Director of Catering Sales
Founders Table
Claudie Newman is a hospitality leader with more than 20 years of experience in food and beverage, event sales, private dining and catering. Her career has taken her from South Africa to Las Vegas, and San Francisco and Washington, DC, where she has focused on driving growth and innovation for multiple nationally recognized restaurant brands. Claudie currently leads catering sales for New York Based Founders-Table, the company behind: Chopt Creative Salad Co. and Dos Toros Taqueria. Claudie is focused on strengthening brand reputation and sales to deliver a best-in-class catering product that continues to expand in step with her company's rapid growth.
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