Keynote Session / Wednesday / October 8, 2025 / 9:00 AM
Building a Scalable Catering Sales Engine: Strategies for Long-Term Growth
Growing a catering program isn’t about waiting for orders—it’s about creating demand and building a repeatable, predictable sales process.
In this session, we’ll cover:
- How to build and train a catering sales team (even if you don’t have one yet!)
- Outbound vs. inbound catering sales—what actually works?
- Key performance metrics to measure success
- How to sell catering without it feeling like “sales”
KEYNOTE SPEAKER
Erle Dardick | Senior Partner | The Off Premises Growth Academy
Erle Dardick is an entrepreneur, author, restaurant veteran, and off premises thought leader for the Global Foodservice Industry. Erle’s mission is to help foodservice operators create successful off premises revenue channels. An expert in turning around struggling businesses, Erle's journey into catering began with acquiring a small Vancouver deli and developing it into a flourishing off premises operation. In a small office above that deli, Erle created MONKEY, The #1 Cloud Platform for takeout, delivery & catering. Through his vision of The Catering Institute, MonkeyMedia Software, and Off Premises Insights, Erle became a leader in a rapidly developing space. Throughout this process, Erle pioneered The 5 Pillars of Successful Takeout, Delivery & Catering which has since evolved into the 5 Stages, a leading strategic framework for the restaurant and foodservice industry.